BYD Auto
BYD Auto is one of China's largest and best-known car brands. BYD stands for "Build Your Dreams". It may be cheesy, but it probably works in a nation with such growing wealth and dreams.
BYD has vowed to be the first Chinese car brand to enter the US market - slated for the end of 2010.
BYD unveiled its e6, a four-door electric car, at the Detroit Auto Show. The e6 is supposed to be able to go 330 kilometers between charges, or 205 miles.
Porter's Five Forces Analysis - China
Porter's Five Forces evaluates the competitiveness and attractiveness of a given industry in a certain market. China is an interesting market to analyze for any industry, especially the automobile industry. China is experiencing tremendous growth, and in 2009 more cars were sold in China than in the US.
To see a P5F analysis of the auto industry in the US, click here.
China is one of the world's largest producer of cars and trucks. Some of its brands include Geely Automobile, Chery Automobile, Brilliance China Auto, Chang'an Motors, Changhe, BYD Auto, Great Wall Motors, Changfeng Automobile, and Hafei Motor.
Additionally, there are many foreign brands with production facilities in China. 13 of these are the final manufacturers (like VW and Chevrolet) and many others are automobile parts suppliers.
In 2006, China surpassed Japan to become the second largest auto market in the world, after the US.
Many countries in the world produce cars. Karl Benz, of Germany, is widely credited for having produced the first practical internal combustion, petrol-fueled car. This was in 1885. The United States has Ransom Olds to thank for mass-production of cars on his Oldsmobile assembly line in 1902, although often the credit goes to Henry Ford when he made significant improvements and developments on the assembly line concept in 1914.
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